纺织学报 ›› 2008, Vol. 29 ›› Issue (1): 98-101.

• 服装工程 • 上一篇    下一篇

真人模特橱窗发展趋势

安妮   

  1. 西南大学纺织服装学院 重庆400715
  • 收稿日期:2006-07-18 修回日期:2006-11-10 出版日期:2008-01-15 发布日期:2008-01-15

Developing trend analysis of true-man model window display

AN Ni   

  1. College of Textile & Garment;Southwest University;Chongqing 400715;China
  • Received:2006-07-18 Revised:2006-11-10 Online:2008-01-15 Published:2008-01-15

摘要: 从服装业真人模特橱窗设计的产生入手,分析不同设计组合的橱窗特点。通过对部分消费者调查,了解他们对真人模特橱窗设计的认识、对展示的看法和发展趋势的预测以及对他们的消费影响。企业必须正确看待真人模特展示,重视展示模特的选择,定期对展示效果进行分析,同时选择合适的时段,以此来提升企业的营销效果。目的在于使品牌经营者能够正确认识真人模特橱窗展示的营销作用,以便更好地利用这一终端形象建设方式提升品牌竞争力。

Abstract: Beginning from the emerged phenomena of true-man model window display in fashion industry,the characteristics of different design combination has been analyzed.Through social investigation,we got to know the some customers′opinions about the design of true-man model window display,including the impact on their consumption and the view on development trend.On the basis of research findings,it suggests that the enterprise must have a correct view on this display,pay great attention to choosing the model as if choosing the brand spokesman,analyze the display effect regularly,and select the right time,thus using it to improve the marketing effect.Its goal is to make brand manager accurately recognized the marketing effect of true-man model window display,and use this terminal image form to improve brand competition greatly.

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