关键词: 服装, 客户关系管理, 质量功能展开, 数据统计分析, 需求, 量化, 映射

Abstract:

The method for effectively acquiring, analyzing and mapping the garment customer demands was systematically studied by sustomer relationship management (CRM), statistical anslysis and quality function development (QFD) methods. Firstly, CRM was built to gain customer information, and the fuzzy qualitative evaluation was introduced to expand the garment customer demands. Secondly, statistical method was used to analyze customer demand information. Finally, QFD model was used to quantify customer demands and House of Quality was built by the relationship matrix. The clothing product design requirements mixed customer demands was put forward by the mapping relationship. By optimizing product design of Banorame shirt by this system, the sale is obviously increased. This method for acquiring, analyzing adn mapping the customer demands, provides an effective technical way for the big data prediction of clothing products under the cloud.

Key words: garment, customer relationship management (CRM) , quality function development (QFD) , data statistical analysis, demand, quantification, mapping