纺织学报 ›› 2014, Vol. 35 ›› Issue (11): 151-0.

• 管理与信息化 • 上一篇    下一篇

基于消费者感性需求的格子图案认知

  

  • 收稿日期:2014-01-22 修回日期:2014-06-05 出版日期:2014-11-15 发布日期:2014-11-20
  • 通讯作者: 王海燕 E-mail:bingnvhua@hotmail.com

Study on cognition of grid patterns based on consumer's sensibility demand

  • Received:2014-01-22 Revised:2014-06-05 Online:2014-11-15 Published:2014-11-20
  • Contact: WANG Hai-Yan E-mail:bingnvhua@hotmail.com

摘要: 为了准确把握格子图案设计定位,本文筛选50张格子图案的图片和具有代表性的6个评价词汇,运用心理学上常用于研究心理与行为的计算机软件 E-Prime 完成格子图案感性需求研究。为了进一步分析其中认可度较高的22张格子图片的特征,运用语义差分法对格子图案色块面积、线条粗细、色彩对比强弱等图案特征性要素进行了专家调查,绘制出色块面积与线条粗细、色块面积与色彩强弱的不同象限的分布,进而量化地反映出消费者感性需求与格子图案特征性要素的关系,为满足消费者感性需求的格子图案产品设计提供依据。

Abstract: In order to accurately grasp the plaid design positioning This paper selected 50 grid pattern images and 6 representative evaluation lexicon Completed the study about sensibility demand for grid pattern by the computer software E-Prime that was often used in Psychology. That was had conducted an investigation by experts in order to analyze Characteristics of the high recognition 22 lattice images by the Semantic Differential method to analyze characteristic of check pattern color swatch area, line thickness, color contrast, etc. and drew Different the distribution of quadrants for color area and thickness , color area and Color contrast, And then quantitatively reflects the relationship between consumer perceptual requirement and characteristic of the grid patterns. To provide the basis In order to design the Lattice products that meet consumer emotional demand

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