纺织学报 ›› 2015, Vol. 36 ›› Issue (09): 135-140.

• 管理与信息化 • 上一篇    下一篇

运用销售运营计划与买手模式的服装库存控制方法研究与实践

  

  • 收稿日期:2015-01-19 修回日期:2015-06-16 出版日期:2015-09-15 发布日期:2015-09-14

Approach and practice of fashion inventory control based on sales & operations planning process and buyer model

  • Received:2015-01-19 Revised:2015-06-16 Online:2015-09-15 Published:2015-09-14

摘要:

论文针对当前国内服装企业库存积压日益严重的问题,分析库存特性及产生原因,提出运用销售运营计划(S&OP)与买手模式控制库存的方法。S&OP有助于将企业的库存控制流程化,买手模式则帮助企业通过设立指标体系来监督库存风险。在实践中,首先根据企业市场定位、运营模式等因素将库存产品进行安全性分类,再设定买手KPI指标,然后依照流程分阶段进行库存管控。该方法基于库存产品的不同类型,将库存指标量化,并与企业财务目标衔接,不断优化库存结构,追求服装库存投入与利润空间的平衡关系,达到企业各部门、流程各环节协同匹配控制库存的目的,使企业经营进入良性循环。

Abstract:

Aiming at the serious problem of deep inventory of China’s fashion companies nowadays, this paper proposes an approach of applying S&OP process and buyer’s index to control the risk by managing the inventory at separate stages. S&OP can help company to be process-oriented, while the buyer system can help to supervise the inventory risk by set up inventory control indexes. When the approach is applied, company will firstly set the KPI indexes according to the qualification of the company inventory, combining them with company’s marketing segmentation and then control the inventory level separately. Basing on different types of the product, this method can help to quantify the indexes, optimize the inventory structure, chase the balance of inventory investment and gross margin, make the departments work cooperatively and different processes match each other, run the company in the virtuous cycle.

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