Abstract:

In view of garment sales has a strong seasonal characteristics, garment sales enterprise should control the inventory process itself, and use different inventory control models to aid the inventory work. In view of the fact that consumers’ buying are associated with star advertising, this paper puts forward the star advertising effectiveness and inventory optimization criterion oriented to the garment sales enterprise, using a larger example, the paper uses the classical EOQ model and typical time-varying demands model and Silver & Meal heuristic model to analyze it, in the process of analysis, the paper also studies the situation after the adjusted star advertising effectiveness factor. Overall, this study has achieved good results, it can be a good reference to inventory optimization decision-making of garment sales enterprise.