Abstract:

Aiming at the problems on the weakness of the efforts on leading customer need and discovering excellent designers and the unbalance between buyers and designers, questionnaires and survey were carried out on the experienced designers and buyers. we draw a conclusion of the affect elements and their weights. The elements buyers concern about are the influence of the designers and the brand exclusivity, product assortment, order’s lead time and replenishment ability. What the designers concern about are showroom location, publicity and promotional ability of the showroom and the merchandising training service etc. Both of them hope showroom supply merchandising management courses and more efficient ordering procedure. Chinese showroom should improve their service satisfaction by strengthen the public promotional ability and training ability, so that to tighten the link between buyer and designer.

Key words: Showroom, buyer, costume designer, service satisfaction