Abstract: Based on analyzing and summarizing domestic and foreign literatures of emotion and emotional event-related potential research, including changes of event-related potential components by emotional stimulations and the research outcomes of event-related potentials in different emotional research areas. By expounding the necessity and applied ranges of event-related potential applied to fashion design, raising the theory of leading emotion and event-related potential technology into the field of fashion design. Provide new ideas and methods to quantitative analyze the relationship between designers and costumers. And providing scientific guidance for future trend and development of fashion design.

Key words: clothing, psychology, design, emoton, event-related potential