Journal of Textile Research ›› 2019, Vol. 40 ›› Issue (03): 139-145.doi: 10.13475/j.fzxb.20180401507

• Apparel Engineering • Previous Articles     Next Articles

Application of eye tracker in visual evaluation of apparel fabric colors

ZHANG Sudao1, XUE Wenliang1(), WEI Mengyuan2, ZHOU Huangli1   

  1. 1. Key Laboratory of Textile Science & Technology, Ministry of Education, Donghua University, Shanghai 201620, China
    2. Shanghai Customs District People's Republic of China, Shanghai 200120, China
  • Received:2018-04-09 Revised:2018-12-03 Online:2019-03-15 Published:2019-03-15
  • Contact: XUE Wenliang E-mail:xwl@dhu.edu.cn

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Abstract:

In view of inaccurate subjective evaluation and difficult relation with objective evaluation of apparel fabrics color visual evaluation, the application of an eye tracker in this field was studied. Firstly, the simulated fabrics and 3-D simulated garments were designed with color scheme and lightness as the single variables. Then the fabrics and garments were adopted to carry out eye tracking experiments for fixation data, and questionnaires for subject's subjective preference were carried out. Finally, the correlation analysis of objective fixation data and subjective preference on fabrics and garments with the same color elements was carried out. It is found that the correlation coefficient between the fixation time and the subjective preference of the garments color scheme is 0.744, which is greater than that of the fabric color scheme 0.448, consistent with the results of the lightness variable. Therefore, the eye tracker can be adopted to establish a correlation between objective fixation and subjective preferences, and garments can more effectively reflect the overall effect of the apparel fabrics in the subjective consciousness of consumers, and has greater visual marketing value.

Key words: eye tracker, apparel fabric, color scheme, lightness, visual evaluation

CLC Number: 

  • TS941.12

Fig.1

Fabric color scheme. (a) Low purity black and white contrast; (b) High purity black and white contrast;(c) Green adjacent color contrast;(d) Contrast color; (e) Similar color contrast;(f) Bluish violet adjacent color contrast;(g) Red adjacent color contrast; (h) High purity color and neutral color contrast; (i) Low purity color and neutral color contrast"

Fig.2

Apparel lightness. (a) Low lightness and strong contrast; (b) Low lightness and weak contrast; (c) Low lightness and moderate contrast; (d) Medium lightness and strong contrast; (e) Medium lightness and weak contrast; (f) Medium lightness and moderate contrast; (g) High lightness and strong contrast;(h) High lightness and weak contrast; (i) High lightness and moderate contrast"

Tab.1

Questionnaire reliability test"

项目 织物色系 织物明度 服装色系 服装明度
信度系数 0.803 0.845 0.767 0.857
项数 9 9 9 9

Tab.2

Mean values of color scheme preference"

素材 喜好评分均值
a b c d e f g h i
面料 3.328 9 3.447 4 3.723 7 3.881 6 3.394 7 3.434 2 3.368 4 3.552 6 3.684 2
服装 3.368 4 3.763 2 3.578 9 3.671 1 3.289 5 3.355 3 3.539 5 3.618 4 3.328 9

Tab.3

Mean values of lightness preference"

素材 喜好评分均值
a' b' c' d' e' f' g' h' i'
面料 3.684 2 2.815 8 3.118 4 3.763 2 3.052 6 3.144 7 4.118 4 3.539 5 3.500 0
服装 3.868 4 3.065 8 3.144 7 3.631 6 3.065 8 3.263 2 4.039 5 3.552 6 3.315 8

Tab.4

Fabric color scheme inter-subject effect test"

源 因变量 自由度 F值 显著性
色系 注视时间 8 29.978 0.000
色系 * 位置 注视时间 40 9.913 0.000
色系 视点个数 8 19.916 0.000
色系 * 位置 视点个数 40 2.939 0.000

Tab.5

Objective fixation index of fabric color scheme"

色系编号 注视时间均值/ms 视点个数均值
a 391.349 1.450
b 517.363 1.703
c 573.470 1.879
d 682.820 2.153
e 391.452 1.304
f 493.822 1.728
g 729.482 1.918
h 681.610 2.228
i 532.466 1.813

Tab.6

Objective fixation index of fabric lightness"

明度编号 注视时间均值/ms 视点个数均值
a' 707.438 2.242
b' 459.649 1.580
c' 530.505 1.785
d' 566.195 1.905
e' 384.537 1.399
f' 519.003 1.782
g' 697.021 2.269
h' 453.432 1.520
i' 531.027 1.826

Tab.7

Objective fixation index of apparel color scheme"

色系编号 注视时间均值/ms 视点个数均值
a 500.184 1.584
b 537.782 1.633
c 546.695 1.748
d 669.580 1.845
e 357.382 1.170
f 474.247 1.445
g 496.914 1.619
h 556.822 1.653
i 494.080 1.538

Tab.8

Objective fixation index of apparel lightness"

明度编号 注视时间均值/ms 视点个数均值
a' 611.538 1.824
b' 386.319 1.302
c' 477.105 1.454
d' 646.943 1.905
e' 443.567 1.379
f' 477.623 1.442
g' 644.421 1.719
h' 509.132 1.507
i' 529.417 1.631

Tab.9

Watching time and subjective preference correlation"

色彩 载体 客观注视 项目 喜爱程度
色系 面料 注视时间 Pearson 相关性 0.448
显著性(双侧) 0.227
服装 注视时间 Pearson 相关性 0.744*
显著性(双侧) 0.022
明度 面料 注视时间 Pearson 相关性 0.680*
显著性(双侧) 0.044
服装 注视时间 Pearson 相关性 0.901**
显著性(双侧) 0.001

Tab.10

View point and subjective preference correlation"

色彩 载体 客观注视 项目 喜爱程度
色系 面料 视点个数 Pearson 相关性 0.631
显著性(双侧) 0.068
服装 视点个数 Pearson 相关性 0.743*
显著性(双侧) 0.022
明度 面料 视点个数 Pearson 相关性 0.659
显著性(双侧) 0.054
服装 视点个数 Pearson 相关性 0.810**
显著性(双侧) 0.008
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