Journal of Textile Research ›› 2021, Vol. 42 ›› Issue (11): 151-158.doi: 10.13475/j.fzxb.20210102008

• Apparel Engineering • Previous Articles     Next Articles

Optimization decision of apparel product portfolio with modular production

HAN Shuguang1, YAN Weixiong2, HU Jueliang1()   

  1. 1. School of Science, Zhejiang Sci-Tech University, Hangzhou, Zhejiang 310018, China
    2. School of Fashion Design and Engineering, Zhejiang Sci-Tech University, Hangzhou, Zhejiang 310018, China
  • Received:2021-01-11 Revised:2021-07-28 Online:2021-11-15 Published:2021-11-29
  • Contact: HU Jueliang E-mail:hujlhz@163.com

RichHTML

9

PDF (PC)

97

Abstract:

In order to address the difficulty in making decisions for multi-style products faced by garment retailers, an optimization decision process was studied based on the garment product combination of modular production, and the garment fashion degree function under the modular production mode was constructed. Based on the maximization of consumer utility, a demand deterministic consumer choice model and a retailer profit model were established. The directed graph between vertically differentiated clothing products was designed to optimize the product set, and the product portfolio with the shortest path to maximize the retailer's profit was obtained. In addition, the profit distribution between multiple retailers and suppliers in the market is also discussed. The results show that the effect of using directed graph to optimize retailers' clothing product portfolio decision-making is obviously better than that of the exhaustive method. This method is expected to improve the decision-making level of garment retailers and suppliers and maximize profits.

Key words: modular production, apparel product portfolio, vertical differentiation, profit distribution

CLC Number: 

  • TS941

Tab.1

Parameter definition"

参数 表示含义
n n个垂直差异产品
m m个造型模块
xij 服装某部位i,款式j的时尚度
yij 服装某部位i,款式j的选择属性变量,取值为0或1
wj 产品j的时尚度
cj 产品j的成本
pj 产品j的零售价格
μ 顾客到达人数
Uj 消费者购买产品j获得的效用
θ 消费者心理价位,θ∈[ θ _, θ -]
αj 购买产品j的概率
f(θ) 消费者心理价位的密度函数
F(θ) 消费者心理价位的累积分布函数
S 产品集,即从n个垂直差异性中挑选一系列产品S={1,2,…,j,…,m}
S* 最优产品组合
π 零售商利润
η 零售商单位空间最大毛利润

Fig.1

Retailer selection decision"

Fig.2

Directed graph of apparel product set"

Tab.2

Effective path and profit"

有效路径 分类 单位利润/
(元·件-1)
(0,0)→(0,1)→(1,3)→(3,4)→(4,4) {1,3} 20.41
(0,0)→(0,2)→(2,3)→(3,4)→(4,4) {2,3} 26.41
(0,0)→(0,1)→(1,4)→(4,4) {1} 10.42
(0,0)→(0,2)→(2,4)→(4,4) {2} 13.86
(0,0)→(0,3)→(3,4)→(4,4) {3} 20.35

Fig.3

Profit distribution in market with short supply. (a)Directed graph of market fixed profit; (b)Directed graph of market actual profit"

Tab.3

Distribution of actual profits with short supply"

不同产品组合
类型的零售商		 单位利润/(元·件-1)
裙1 裙2 裙3
{1} 10.42 — —
{2} — 13.86 —
{3} — — 20.35
{1,3} 2.08 — 2.08
{2,3} — 4.41 4.41

Fig.4

Profit distribution in market with oversupply. (a)Directed graph of market fixed profit; (b)Directed graph of market actual profit"

Tab.4

Distribution of actual profits with oversupply"

不同产品组合
类型的零售商		 单位利润/(元·件-1)
裙1 裙2 裙3
{1} 1.60 — —
{2} — 1.69 —
{3} — — 1.25
{1,3} 0.50 — 0.50
{2,3} — 0.31 0.31
{1,2,3} 0.60 0 0.31
[1] 刘艳梅, 王花娥. 模块化的毛衫产品族设计及评价指标[J]. 纺织学报, 2016, 37(12):97-102.
LIU Yanmei, WANG Hua'e. Modularized product family design method of sweater and evaluation indexes[J]. Journal of Textile Research, 2016, 37(12):97-102.
[2] SHAO X F. Product differentiation design under sequential consumer choice process[J]. International Journal of Production Research, 2015, 53(8):2342-2364.
doi: 10.1080/00207543.2014.951091
[3] 胡迅. “模块化”思维方式在服装拓展设计中的应用[J]. 装饰, 2013(5):100-101.
HU Xun. Modularization process applied in the fashion expending design[J]. Art & Design, 2013(5):100-101.
[4] 刘立枝, 闫亦农, 雒彬钰, 等. 模块化裤装缝制流水线的优化设计[J]. 毛纺科技, 2020, 48(1):66-69.
LIU Lizhi, YAN Yinong, LUO Binyu, et al. Research on modular trousers sewing production line based on rule division[J]. Wool Textile Journal, 2020, 48(1):66-69.
[5] 苏军强, 刘国联, 金春来. 基于模块化生产的服装智能传输系统开发思路[J]. 纺织导报, 2012(1):91-92.
SU Junqiang, LIU Guolian, JIN Chunlai. An idea for intelligent garment transmission system based on modular production[J]. China Textile Leader, 2012(1):91-92.
[6] 辛巴达服装柔性供应链平台[EB/OL]. [2020-11-08]. http://www.singbada.cn .
Singbada clothing flexible supply chain platform[EB/OL]. [2020-11-08]. http://www.singbada.cn .
[7] 微尘. 李维斯推出Future Finish系统,用户可自行DIY牛仔裤洗水图案[N/OL]. IT之家, 2019-07-26[2020-11-08]. https://www.ithome.com/0/435/516.htm
WEI Cheng. Levi's launches future finish system, users can wash their own DIY jeans[N/OL]. IT family, 2019-07-26[2020-11-08]. https://www.ithome.com/0/435/516.htm
[8] MOORTHY K S. Market segmentation, self-selection, and product line design[J]. Marketing Science, 1984, 3(4):288-307.
doi: 10.1287/mksc.3.4.288
[9] CHHAJED K D. Product design with multiple quality-type attributes[J]. Management Science, 2002, 48(11):1502-1511.
doi: 10.1287/mnsc.48.11.1502.265
[10] 赵菊, 邱菊, 胡小建, 等. 基于策略消费者的差异化产品推出及定价研究[J]. 系统工程理论与实践, 2017, 37(12):3098-3108.
ZHAO Ju, QIU Ju, HU Xiaojian, et al. Vertically differential product introduction and pricing in the presence of strategic consumers[J]. Systems Engineering-Theory & Practice, 2017, 37(12):3098-3108.
[11] PAN X A, HONHON D. Assortment planning for vertically differentiated products[J]. Production & Operations Management, 2012, 21(2):253-275.
[12] WANG S, HU Q, LIU W. Price and quality-based competition and channel structure with consumer loyalty[J]. European Journal of Operational Research, 2017, 262:563-574.
doi: 10.1016/j.ejor.2017.03.052
[13] 周莉莉, 徐琪. 基于时尚度视角的服装原始设计制造供应链创新设计与定价决策[J]. 东华大学学报(自然科学版), 2020, 46(6):975-984,1013.
ZHOU Lili, XU Qi. Joint optimal design-innovation and policies of ODM's brand in fashion supply chain based on considering fashion level[J]. Journal of Donghua University(Natural Science), 2020, 46(6):975-984,1013.
[14] 陈啟, 徐琪. 体验服务努力下时尚服装零售商库存与定价优化决策[J]. 管理学报, 2018, 15(10):1089-1097.
CHEN Qi, XU Qi. Optimal inventory and pricing decision of fashion apparel retailer considering experience service efforts[J]. Chinese Journal of Management, 2018, 15(10):1089-1097.
[15] 韦玉辉, 苏兆伟, 潘梦诗. 基于模块化设计理论的中式婚礼服个性化定制[J]. 河南工程学院学报(自然科学版), 2020(1):9-14.
WEI Yuhui, SU Zhaowei, PAN Mengshi. Study on the individual customization design of Chinese wedding dress based on the module design theory[J]. Journal of Henan University of Engineering(Natural Science Edition), 2020(1):9-14.
[16] 周海媚, 徐燕妮, 张旭靖, 等. 服装款式模块化设计方法[J]. 纺织学报, 2015, 36(8):104-109.
ZHOU Haimei, XU Yanni, ZHANG Xujing, et al. Modularized design method of garment style[J]. Journal of Textile Research, 2015, 36(8):104-109.
[17] DEBO L G, TOKTAY L B, WASSENHOVE L V. Market segmentation and product technology selection for remanufacturable products[J]. Management Science, 2005, 51(8):1193-1205.
doi: 10.1287/mnsc.1050.0369
[18] MATTA R D, LOWE T J, WU L. Managing product variety in a supply chain[J]. IEEE Transactions on Engineering Management, 2015, 62(1):4-17.
doi: 10.1109/TEM.2014.2368384
[1] JIANG Gaoming, ZHOU Mengmeng, ZHENG Baoping, ZHENG Peixiao, LIU Haisang. Research progress of green and low-carbon knitting technology [J]. Journal of Textile Research, 2022, 43(01): 67-73.
[2] HOU Yiming, LU Cheng. Impact of environmental claims of garment enterprises on consumers' purchase intention [J]. Journal of Textile Research, 2022, 43(01): 201-207.
[3] ZHENG Lu, ZHANG Mingxia, HU Jueliang, HAN Shuguang. Decision of carbon emission-reduction in garment industry under carbon trading and consumption subsidy [J]. Journal of Textile Research, 2022, 43(01): 193-200.
[4] JIANG Xuewei, TIAN Runyu, LU Fangxiao, ZHANG Yi. Improved clothing recommendation algorithm based on simulation scoring [J]. Journal of Textile Research, 2021, 42(12): 138-144.
[5] ZHANG Zhaohua, CHEN Zhirui, LI Luyao, XIAO Ping, PENG Haoran, ZHANG Yuhan. Airflow sensitivity of local human skin and its influencing factors [J]. Journal of Textile Research, 2021, 42(12): 125-130.
[6] LIU Jie, GAO Zhi. Development of clothing pressure detector based on flexible film sensor [J]. Journal of Textile Research, 2021, 42(12): 159-165.
[7] WANG Di, KE Ying, WANG Hongfu. Parametric fashion design based on Voronoi graphics [J]. Journal of Textile Research, 2021, 42(12): 131-137.
[8] PENG Xi, TU Yongjian, ZHOU Jiu. Design principle and method for gradient weft-backed structure with 2∶1 weft arrangement [J]. Journal of Textile Research, 2021, 42(12): 63-69.
[9] XU Minghui, XU Pinghua, WEI Qiuju, DING Xuemei, MAO Hailin. Color parsing of female brand clothing based on nexus network modeling [J]. Journal of Textile Research, 2021, 42(11): 137-142.
[10] HE Lin, CHEN Lihong, DING Xuemei. Research on clothing sustainable consumption behavior based on transtheoretical model [J]. Journal of Textile Research, 2021, 42(11): 143-150.
[11] . Influence and mechanism of clothing color illusion on figure perception [J]. , 0, (): 0-0.
[12] . Optimization of Components Screening in Suit Mass Customization [J]. , 0, (): 0-0.
[13] LU Cheng, MAO Jiaying, SHEN Jiayi. Influence and mechanism of clothing color illusion on figure perception [J]. Journal of Textile Research, 2021, 42(10): 132-138.
[14] JI Yong, JIANG Gaoming. Expression and realization of human body model based on learning model [J]. Journal of Textile Research, 2021, 42(10): 146-149.
[15] XIE Ziang, DU Jinsong, YU Yayun, CHEN Qingting, FEI Zhonghua. Optimization of components screening for hanging production line in suit mass customization [J]. Journal of Textile Research, 2021, 42(10): 150-156.
Viewed
Full text


Abstract

Cited
  Shared   
  Discussed   
[1] . [J]. JOURNAL OF TEXTILE RESEARCH, 2003, 24(06): 35 -36 .
[2] . [J]. JOURNAL OF TEXTILE RESEARCH, 2003, 24(06): 107 .
[3] . [J]. JOURNAL OF TEXTILE RESEARCH, 2003, 24(06): 109 -620 .
[4] . [J]. JOURNAL OF TEXTILE RESEARCH, 2004, 25(01): 1 -9 .
[5] . [J]. JOURNAL OF TEXTILE RESEARCH, 2004, 25(02): 105 -107 .
[6] . [J]. JOURNAL OF TEXTILE RESEARCH, 2004, 25(02): 108 -110 .
[7] . [J]. JOURNAL OF TEXTILE RESEARCH, 2004, 25(02): 111 -113 .
[8] . [J]. JOURNAL OF TEXTILE RESEARCH, 2004, 25(03): 7 -8 .
[9] PAN Xu-wei;GU Xin-jian;HAN Yong-sheng;CHENG Yao-dong. Research on quick response of apparel supply chain for collaboration[J]. JOURNAL OF TEXTILE RESEARCH, 2006, 27(1): 54 -57 .
[10] HUANG Xiao-hua;SHEN Ding-quan. Degumming and dyeing of pineapple leaf fiber[J]. JOURNAL OF TEXTILE RESEARCH, 2006, 27(1): 75 -77 .
京ICP备14006648号
Copyright 2021 © Editorial office of Journal of Textile Research
Supported by Beijing Magtech Co.Ltd