Abstract: In this study,20 sheets of young and middle aged women′s representative fashion style pictures and 8 pairs of adjectives with opposite meaning were selected.The Kansei of fashion style was investigated by using questionnaire from 20-35 aged women,and then the data was analyzed by using statistical software package SPSS 11.0.The correlation between factors affecting fashion style of women and the sensory psychology of consumers have been investigated based on the theory of Kansei engineering.The results showed that the sensory needs of human for fashion style were composed of sex factor and individuality factor.The relationships between conceptive factors affecting fashion style and style sensibility were manifested directly by means of the line and bulk of style or the quadrant of different styles.