Abstract:

Investigation is the basis for forecasting fashion color and is an important part of its composition, whose key lies in clear points of investigation. Having studied the release of fashion color in terms of the composition, rules of occurring and development, it points out that for fashion color forecasting there are two aspects needed to be investigated, that is, social culture and social color. The former affects public psychology on color requirement, which is the foundation of the theme of fashion color. The related key points of investigation are social developing trend and technology. The latter governs the specific form of fashion color, and the related key points of investigation involve the individuality, color of fashion, the color of new products on fashion exhibition, the color used wrong by brand-apparel and the color of special style garments.