Abstract:

Retail clothing store is the end of the whole chain terminal, and it is a carrier to realize the value of apparel products. With the increasingly fierce of clothing market competition, merchandising plays a more prominent role in clothing sales. In this paper, the female students are subjects. Using a store model of nine specific location and E-Prime system, the paper wants to investigate the relationship between different angles of clothing store location and the visual search. The result tells that different store display locations significantly affect the accuracy of visual search and visual search time。 It may supply some basic information for clothing store to make the best plan of products display.