绿色消费政策体系及对服装绿色消费的启示

doi:10.13475/j.fzxb.20210906008

摘要/Abstract

摘要：

为减轻纺织服装业带来的环境污染问题,促进服装绿色消费,对国家层面发布的绿色消费政策分布领域进行梳理,通过三级编码提炼出绿色产品、绿色技术、绿色价值链、绿色消费教育、绿色消费激励、绿色消费主体、分享、回收和循环9个分析维度,并从绿色产品供给、绿色消费策略、绿色消费模式3个层面对绿色消费政策实施进行阐释。研究发现:绿色消费政策集中于产品生产和回收处理阶段,主要涉及生活用品及服务、交通与通信领域,对服装领域关注不足;国家发展改革委、生态环境部、财政部和商务部发布的绿色消费政策较多;经研究提出,服装生产企业应该通过绿色技术创新促进转型升级,服装零售企业应激励绿色消费意愿向绿色消费行为的转变,社会与行业机构应创新绿色消费合作模式。

关键词: 绿色消费, 消费策略, 扎根分析, 绿色产品, 服装

Abstract:

In order to reduce the environmental pollution caused by the textile industry and to promote the green consumption of clothing, this paper sets out to examine the targeted areas of green consumption policies issued on the national level. Nine dimensions including green products, green technologies, green value chains, green consumption education, green consumption incentives, green consumption subjects, sharing, and recycling, were refined through three-level coding. The research found that green consumption policy focuses on the stage of product production and recycling, which mainly concerns the fields of daily necessities and services, transportation and communications, and lacks attention to the field of clothing. The National Development and Reform Commission, the Ministry of Ecology and Environmental, the Ministry of Finance and the Ministry of Commerce have issued many green consumption policies. It is proposed that garment production enterprises should promote transformation and upgrading through green technology innovation, garment retail enterprises should encourage green consumption intention charge to green consumption behavior, and social and industry institutions should innovate the green consumption cooperation mode.

Key words: green consumption, consumption strategy, grounded theory, green product, clothing

中图分类号:

F124.5

邵鹏, 张媛媛. 绿色消费政策体系及对服装绿色消费的启示[J]. 纺织学报, 2022, 43(01): 208-215.

SHAO Peng, ZHANG Yuanyuan. Green consumption policy system and its enlightenment to clothing green consumption[J]. Journal of Textile Research, 2022, 43(01): 208-215.

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生命周期	具体分类	政策数量
生产	绿色包装	13
	绿色技术	12
	清洁生产	9
	生产者责任制	3
	使用环境友好型原料	6
销售	绿色产品流通渠道	6
	绿色物流	3
	税收政策	7
使用	公共机关带头绿色消费	13
	价格补贴	5
	信贷	2
回收处理	废旧物回收利用	15
	垃圾分类	4
	生产者责任延伸制度	11
	以旧换新	2

消费大类	消费中类	政策数量	产品周期分项政策数量
消费大类	消费中类	政策数量	生产	销售	使用	回收处理
食品烟酒	食品	8	3	—	—	5
	饮料	1	—	—	—	1
	烟酒	0	—	—	—	—
	饮食服务	1	1	—	—	—
衣着	衣类	2	—	—	—	2
衣着	鞋类	0	—	—	—	—
居住	住房保养	0	—	—	—	—
	维修及管理	0	—	—	—	—
	水、电、燃料及其他	7	—	1	6	—
	自有住房折算租金	0	—	—	—	—
	家具及室内装饰品	1	—	—	1	—
生活用品及服务	家用器具	10	1	1	5	6
	家用纺织物	3	—	—	—	3
	家庭日用杂品	5	2	—	1	2
	个人护理用品	2	2	—	—	—
	家庭服务	0	—	—	—	—
交通和通信	交通	11	2	3	5	3
交通和通信	通信	0	—	—	—	—
教育、文化和娱乐	教育	0	—	—	—	—
教育、文化和娱乐	文化和娱乐	0	—	—	—	—
医疗保健	医疗器具及药品	1	—	—	—	1
医疗保健	医疗服务	0	—	—	—	—
其他用品和服务	其他用品	6	1	1	—	4
其他用品和服务	其他服务	0	—	—	—	—

层面	维度	可操作性定义	文本量	参考点总量
绿色产品供给	绿色产品(A1)	生产者连带责任;绿色产品认证;绿色产品推广;企业增加绿色产品供给	23	54
	绿色技术(A2)	绿色产品技术;绿色技术研发;绿色技术推广	19	32
	绿色价值链(A3)	推行绿色设计;推广绿色包装;组织绿色物流	18	32
绿色消费策略	绿色消费教育(B1)	构建绿色消费观念;强化企业绿色发展;反过度消费;节能减排	20	50
	绿色消费激励(B2)	绿色产品市场机制;差别化定价;价格补贴;税收政策;信贷支持	16	37
	绿色消费主体(B3)	居民绿色消费;企业绿色采购;政府绿色采购	19	32
绿色消费模式	分享(C1)	个人闲置资源利用;发展共享经济;能源共享	8	15
	回收(C2)	回收换购节能产品;生产者责任延伸制;废旧物逆向物流;垃圾分类	19	33
	循环(C3)	废旧产品回收再利用;发展资源循环利用产品;能源清洁发展;行业间循环链接;循环经济	18	34

发布主体	A1	A2	A3	B1	B2	B3	C1	C2	C3	合计
国务院	10.68	7.14	6.35	10.00	7.06	11.86	2.04	14.29	8.25	8.92
国务院办公厅	8.74	1.43	7.94	4.55	3.53	3.39	4.08	1.43	3.09	4.39
中共中央	2.91	1.43	0.00	1.82	0.00	3.39	2.04	2.86	1.03	1.70
国家发展和改革委员会	20.39	25.71	23.81	22.73	23.53	20.34	20.41	21.43	22.68	22.38
工业和信息化部	5.83	12.86	7.94	7.27	9.41	8.47	10.20	7.14	8.25	8.36
科学技术部	8.74	12.86	11.11	10.91	7.06	6.78	10.20	8.57	10.31	9.63
商务部	9.71	8.57	11.11	11.82	12.94	5.08	18.37	14.29	13.40	11.61
生态环境部	21.36	21.43	20.64	19.1	23.53	27.11	18.36	18.57	20.62	21.25
财政部	11.65	8.57	11.11	11.82	12.94	13.56	14.29	11.43	12.37	11.90