Abstract: An investigation into the influence of apparel network marketing on brand power，taking men’s wear brand H as an example, used Likert scale to evaluate the operation of the network marketing and the influence of brand H network marketing on brand power and gave them marks accordingly and related data were collected. A multiple response cross frequency analysis was used to describe the basic situation of brand H marketing channels, while factor analysis was used to determined the key factors affecting brand power of brand H network marketing, that is, value-added factor, product characteristic factor, service environment factor, advertisement factor, promotion factor and network marketing factor. Finally, it was found by correlation analysis that there is a positive correlation between H brand network marketing and fit for Chinese male body, high-end brand, well designed product, more advertisement, well designed advertisement, promotion activity and reasonable price. However, warm service and efficient work of the seller, shop convenient, and easy to buy are negative correlated to H brand network marketing.