纺织学报 ›› 2025, Vol. 46 ›› Issue (12): 198-207.doi: 10.13475/j.fzxb.20250703901
YIN Qiaolin1, NI Shenyijia1, ZHENG Qi1, HE Ying1,2,3(
)
摘要:
针对服装个性化推荐过程中缺乏对体型因素的考虑,导致推荐精准度不高的问题,提出一种基于体型特征的连衣裙综合评价模型,进而应用于针对体型特征的产品推荐。采用女性体型识别技术和虚拟试衣软件对女性人体进行分类,并构建5类基础体型虚拟模特;基于形态分析法提取廓形、合体度、腰位和裙长4个连衣裙关键款式要素,并生成不同体型与款式组合的实验样本,通过2次情景实验收集消费者的主观评价数据。根据多因素方差分析结果可知,体型显著影响消费者对廓形和合体度的偏好,且廓形与合体度交互作用显著;不同体型消费者对腰位的偏好无显著差异,对裙长的偏好差异显著;腰位、裙长与体型存在显著的三因素交互作用。最后,通过关键要素权重分析、交互修正值量化交互效应,构建了基于体型特征的连衣裙综合评价模型。经验证,该模型输出的款式平均满意度达72.3%,可较为有效地匹配消费者体型与款式偏好。
中图分类号:
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